PM2.5 has been a buzzword in China for the last couple of years.
With the Air Quality Index (AQI) scaling beyond the borders of the scale
itself, the air pollution in the biggest cities of the country has
reached new levels of bad.
Due to the heavily industrialised east coast of the country and
the severely outdated technology in production, the air in major cities
and centres has become seriously hazardous to the inhabitants.
PM2.5 is a particle of size 2.5 micrometers or less. It's easily
inhaled and is the reason for many lung and respiratory problems
including cancer. It's small enough to lodge in the cavities of the
insides of the lungs and stay there for good (...or rather - bad).
That said, you must already know that buzzwords are the manna of
God to business developers and entrepreneurs. You see, the thing with
buzzwords is everybody has seen or heard of them, even though they
might not know what they mean or stand for. They're recognizable and
identifiable within seconds, and that is exactly what the people
mentioned above aim for.
To create a brand everyone knows and has heard of takes years and
years of marketing campaigns and advertising efforts, but buzzwords are
already at that step, without time or investment.
So what do you do? You incorporate them into the product you
develop and research and BAM! – instant publicity and mass recognition.
Your product is already there with the simple word written on the label,
or the packaging.
With PM2.5 being the major leader in the ladder in terms of health
in China, naturally, people have found a way to make serious money from
it.
