Don't you hate it when you get stuck in a traffic jam? You sit there, waiting for hours to move a few inches. The only thing you can do is listen to the good old radio... or play some game on your super smart phone.
So I was listening to the radio and a random pop song came on. Not a big fan of the genre, but there are a lot of good songs. This particular one wasn't. There was a lot of repeating of the same word over and over again. The lyrics had almost no meaning and the melody was sampled from another very successful song from the past. Because I see content everywhere, I instantly connected that to my work - SEO.
This is how I see SEO if it was like music.
Pop Music
This genre has been here for a long time. I won't talk about the olden days, but about modern pop. The Pop SEO is a persona who likes to stuff his text with keywords. No synonyms, no variations, maybe a bit of
entity salience. They usually mention the main keyword at least 50 times in a 500-word-text. And they will put it in the title and in the headers.
These folks always search the easiest ways to rank. Just the most skilled ones will create something new and will maintain it for years. Most of the Pop SEOs prefer to grab an old content and give it a new look. It's called a
skyscraper technique - why think of new things, when you can rely on already successful content. Just make it better, or in most cases - fresher.
A main problem here is that many of the colleagues in this field are one-hit wonders. They make one site, rank it to the top with a lot of links, lot of mentions, stuffed content. The website stays on the top positions for a few months, but later on it will fall and we will never hear from it again. Sometimes they come back with new sites, but they never have the same success.
